Last week, when I attended and presented at the Virtual Edge Summit in San Diego, I realized once again what odd and valuable experiences conferences are: People come from far away, sometimes at considerable expense, to meet and greet others as they rush from presentation to presentation. During this intense experience, they sample a smorgasbord of knowledge and information. Those topics that are most relevant to their present needs will likely stick with them. Less relevant information may be stored in their memories (and/or folders) as interesting tidbits, headlines, and key words that will enable retrieval and exploration later, when needed.
This process works for conferences. The short- and long-term value is proven each year as people put responsibilities on hold and head off to the airport to attend this or that annual meeting. Certainly, I learned many new and important things at VES, met new people, and encountered a few I knew from other events. But this year, the conference experience offered one additional insight: As I was leaving, I came to a realization that the way conference presentations are designed is a close match to the way many webinars are structured. And though it works for conferences, it’s usually a very unsuccessful format for virtual presentations. Continue reading →